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Design with purpose

Take a leaf out of nature’s book and design for the long-term. Our Adaptive approach helps your business continually evolve with the changing environment.

If your business didn’t exist, why would we need to create you?

Purpose and Strategy

A powerful purpose is invaluable to strategy and EVP. But it’s so much more. It’s an expression of the difference you want to make in the world. Your contribution. Your identity. Your relevance.

Explore, craft models, visualise. Align your team around shared purpose in our lively creative sessions.

Then put purpose into action with sound strategy. Our interdisciplinary methods marry visionary insight with critical analysis and solid data to ensure your business models are viable in the real world.

You know why you exist. But where do you want to get to? And how do you want to get there?

Participative Vision and Values

Our inclusive, farsighted workshops help you find your guiding North Star, mapping potential pathways, mindful of near- and long-term risks.

Because we know ungrounded vision can be dangerous fantasy, we pay attention to your heritage and sources of intangible value, to ensure they are protected for the future.

With a high-engagement approach to articulating Values too, you can galvanise the positive energy you need along the way.

How do you organise to realise your vision?

Adaptive Organisation Design

Take a human-scale approach to operating model and detailed design.

Produce models that take account of your heritage as well as your future vision, to protect and enhance your inherent value.

Foster engagement and learning along the way, so the decisions made are owned where they count.

Organise for resilience and next level evolution – so you’re ready for when the wind blows.

Case Studies

Transforming an iconic UK family business

Transforming an iconic UK family business

Business model innovation in healthcare

Business model innovation in healthcare

Systemic design for food security

Systemic design for food security